Book Review: Content That Converts by @lauhanly

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Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing StrategyContent That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy by Laura Hanly
My rating: 5 of 5 stars

Wow! Content That Converts is jam packed with incredible information. Yes, they are speaking most directly to B2B (Business to Business) companies, but there is plenty of useful information for anyone looking to make money online.

It’s packed with so much good information that I made notes on my Kindle to go back over stuff. I’ll be reviewing those soon, and reinforcing what I’ve learned to maximize the benefits of the knowledge I gleaned. There’s just no other way to do it!

As a writer, I found the email sequence and power of persuasion type stuff the most helpful, but seriously, don’t skip anything or you’ll miss something important.

For me, the information in this book was heavy on the analytical side, but the voice was smooth enough to show me the way without losing me entirely. It also helped that the hurricane that passed through knocked out our electricity and reading was my only form of entertainment. :)

I’m very excited to put the ideas from Content That Converts to use and watch my businesses grow. If you’re an author, an artist — a business of any sort looking to make money — then pick up this book. Your business will never be the same.

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